There was an article I wrote a few months ago about a 35 Year Old Who Has Become a Multi Millionaire by Selling Nothing More than Shoes. In this article I listed the WOW factors that made Tony Hsieh the creator of Zappo.com a multi millionaire dollar business owner selling shoes.
To have a great a successful business you need to stand out from the crowd and have what I call the WOW factor.
When you know what make’s you different your business with rapidly take off.
What ever you have to offer needs to help solve your audience problem in a unique way. Those that realize this take advantage and showcase it in their marketing and that’s what makes them successful. In other words, they take what they know how to do and they “milk it in a very unique way”.
What ‘am offering to my audience in not new, there are loads of blogs and websites out there that teaches people how to increase their income but I have to make sure that there’s a reason why people should come visit, read or buy from me.
This is what I‘ve been doing to get fans, and beat my competitors.
Zappos.com – The King of Customer Service
Zappos.com, is known to be the best web-based company that sells shoes online. He entered the market at the very early stage and he has managed to rise to the top pretty quickly. I don’t really like buying shoes online, I prefer to try it on and see how it fits, but Zappo.com has been able to wow my experience. They have great customer service and I believe this has helped them stand out in the crowd and while showcasing their WOW factor. Some even calls it “over the top” customer service, and they are not ashamed to let people know this is what they are all about.
What I’ve managed to do with my blog even though it’s young and definitely have a long way to go is, I give real life examples and tips about small business marketing from my own experience, and I get fairly detailed about what I do.
Most of my readers love my attention to details, they love reading the details about what I’ve done to increase my earnings online and my plans for a successful future.
As I said, I still have a long way to go. I plan to take what I know how to do and “Milk it” even more. I’m in the process of writing a series of articles on how I’ve managed to launch my business in 90 day and this series is going to be turned into an eBook, this eBook is going to be part of my living as a fabulous Wealthy Entrepreneur experience. You’ll see more details about this later.
So whatever you have to bring to the table, you need to find a way to get noticed by showcasing your WOW factor and using this has your marketing tool.
Let Me Ask You This:
“What are you doing to showcase your WOW factor to stand out from the crowd?” Really ask yourself…right now.
If you know the answer, then you’d better make sure your target audience know that too. If you don’t know the answer, then you’d better figure out what it is that you want people to notice.
I Will Link to Your Blog or Website in My Next Post if…
…you comment on my blog with why you think anyone should visit your website. That’s it! Use the comment field below and I’ll put up a link with your website and your quote in my next post. I expect quite a few comments, so…how will you stand out from the crowd?